PALM COAST, Florida- The parent company and maker of Lowe Boats in Lebanon has laid off workers in Florida.
Trade Only Today says sluggish sales of larger fiberglass sterndrive and inboard boats is prompting Brunswick Corp. to lay off 90 workers and furlough 130 more at its Palm Coast production facility during the third quarter.
The company said during a phone call that those declines were partly offset by strong international sales, and that it remained on track with its expectations due to positive market conditions and pending new-model introductions.
The layoffs and furloughs “were to align our production levels with market demand in the 40- to 49-foot segment of our business, while continuing to maintain our production capabilities in stronger segments of the business,” Brunswick Corp. spokesman Daniel Kubera told Trade Only Today.
“Consistent with our values, we take good care of our people and will continue to develop our employees and support those impacted by these adjustments,” Kubera said in an email. “For example, we will be conducting an outplacement fair to help the individuals affected by the reduction to transition to other employment. As for those on furlough, the company is offering a number of measures to help soften the impact upon those individuals,” the report continued.
The company’s plan includes additional second half declines in large fiberglass sterndrive inboard boats, which Brunswick Corp. CEO Mark Schwabero said were “more significant” in the third quarter; those sales declined 16 percent in the second quarter.